Ever had to read online dating profiles? 

Hi. I'm Simone , and I teach how to write copy that makes their dream clients "swipe right" on them.

Imagine you're looking for love online. 


You're scanning profiles.

You're comparing two people who happened to float to the top of your algorithm.

Both are equally cute.

Imagine they say...

One: “I enjoy listening to music”. The other: “I’m into late 90’s Swedish indie rock.”

One: “I like traveling and exploring new places”. The other: “I love finding dusty, forgotten alleyways in ancient cities - like Istanbul and Varanasi.”

 Notice how that felt for you.

The first one... was probably like, "okay." 

On the other hand, the second one probably creates an immediate response. You're either leaning in... or leaning away.

Guess which kind of copy you want to be writing?

(Spoiler alert: it's the second. Even if it makes some people lean away.)

 

Specificity is dangerous.

The minute you say something super specific -- as opposed to generic and vague -- you're take a risk.

The other person’s eyes might go wide in excited recognition, as they shout “ohmygod, ME TOO!!!!!!”

Or
 their eyes might glaze over and say, “Uh huh
 that’s nice.”

You either meet your new date (or BFF), or you just weirded someone out and now have to go find someone new to talk to at the party.

​Specificity — in other words, naming the particular instead of gesturing at the general — has consequences.

In marketing, it actually makes it more likely for you to hear ‘no’s, unfollows, and unsubscribes.

(For example, I curse a lot, frequently make poop jokes, and say "Free Palestine". Not everyone is into that.)

It makes it more likely for some people to self-exclude, and distance themselves from you.

But it also makes the YES’s you get more meaningful. It makes the relationships you build on those yes’s stronger.

 Talking polite, beige, non-threatening? About the weather? 

There’s little risk -  but also, little reward.

Write in a very specific way about yourself and your work consistently... and you will create a self-curating ecosystem of raving fans.

They will buy from you again and again, and refer you to their friends endlessly.

These people will put your nervous system at ease.

They will make it easy to do your best work.

And take the stress out of selling.

This replaces the need for constantly posting online... or spending $$$$ on ads.

You get way bigger output for a smaller amount of effort.

Specificity is my secret weapon for building an 8-figure business with a near-zero ad budget.

In 2 hours, I will teach you everything I know about how to write very specific copy.

In the first hour...

You'll learn exactly how to think about copy that will allow you to magically short-circuit the "i dunno how to talk about what I dooooo" brain loop.

Every. single. time.

In the second hour...

I will share a simple step-by-step process. And genius prompts that will get super-specific, compelling, resonant words flowing out of you.

Imagine never being stumped by copy confusion... like, ever again.

It's possible.

That reality begins in 2 hours.

Take the class

The price  goes from $25 → $97 on Monday, February 16th at 11:59pm ET

 **If you’ve been in my world for a while, you know: I don’t do flash sales or limited-time discounts. I generally don’t fuck around with pricing. I’ve charged the same price for this course since day one, and I’m making an overdue, one-time change.

“Solid Gold ⭐ Like literal YEARS worth of content ideas and ways to progress in your copy and content! 🌟🌟🌟” — @stephanieablett

 

If you're wondering, "Why am I not selling more?" The answer is almost certainly that you're not specific enough copy. One that grabs the exact person who's praying to find you by the throat.

 

And guess what? This has nothing to do with having a specific niche.

Whether you’re a teacher, a justice-minded parent coach, a rebellious spiritual practitioner, an artist, or someone whose work refuses to fit into any tidy category


... this class will show you how to write copy that makes people go "I NEED TO WORK WITH YOU BECAUSE HOLY WOW NO ONE HAS EVER SPOKEN TO MY EXPERIENCE THIS WAY"...

... without ever having to fill out an "ideal client avatar" worksheet.

And...

As a neurodivergent, highly-sensitive person for whom most conventional business courses felt like torture, I’ll teach it to you in a way you’ve never heard before. 

A way that will make sense to your brain, and easily sink into your nervous system... even if most 'copy' rules and frameworks bums out your soul and hurts your head.

I won’t just teach you the framework.

I’ll also give you simple plug-and-play templates so you can start writing specific copy, like, 2 minutes after the end of class. (Because sometimes, those are a lifesaver.)

AND: templates and prompts galore so that you'll be set up to write vastly superior copy for months and years to come.

What you'll learn in my class:


In this 2-hour workshop, I'll guide you through five powerful ways to shift how you write:

  • The Zone of Knowing: How to drop into that flow state where resonant, brilliant words pour out of you — even when your brain’s like, “I have no idea how to talk about what I do!"
  • The Three Clarifying Questions: Annoyingly effective prompts that turn fuzzy writing into holy-crap-did-you-read-my-diary kind of copy.
  • The Tiny Transformations Method: My favorite move for making people want your offer and come to you — without having to shout "Buy this! Buy this! Buy this!"
  • The Keys to Connective Marketing — the surprising truth about why even heartfelt, genuine copy can fall flat — and how to write in a way that lands in the body and builds real trust.

 

Yes to better copy

The price  goes from $25 → $97 on Monday, February 16th at 11:59pm ET

Here is my vow to you:


💡 I will teach you copywriting principles that are centered on
your VALUES and GENUINE HUMAN CONNECTION, removing them from the mechnical paradigms of corporate marketing (if copywriting rules felt like an alient language to your brain so far, this is why).

(It took me over 10 years to figure this out, and I’m hoping to save you 10 years.)

💡 I will teach you little-known ideas that orient the specificity of your copy in YOUR humanity and uniqueness



 which creates incredibly compelling writing without ANY need for artificially narrow niches, or performative “messaging”.

💡 And I will also teach you techniques and prompts for writing copy that are truly client-centered, so that your people:

(1) deeply TRUST you,

(2) feel seen, witnessed and understood by you, and

(3) tangibly experience high-quality changes merely as a result of being exposed to your marketing



 which is a pretty damn irresistible combination for making people want to throw their money at you.

Meet your guide: me! 

Hi (again), I’m Simone Grace Seol.

One of my clients once described me as “like Ram Dass if he were a young Asian woman pretending to be a marketing coach.”  😁

For years, I’ve been teaching tens of thousands of soulful, socially-conscious, and creative weirdos how to sell with integrity, nuance, and depth.

My body of work is widely quoted, referenced and taught. I've been invited all over the world to teach, both virtually and in person.

I dance in the liminal spaces between decolonial practice, ancestral spirituality, creative expression, and commerce — all in service of liberating your unique life force.

If you’re ready to opt out of outdated, transactional marketing, and build a business that makes your soul sing — which also feels like a natural extension of how you care for your community and express your values — I’m your girl.

What you get:

  • The full 2-hour, fluff-free, dynamic class replay
  • All the class slides
  • The Book of Prompts: a treasure trove of resonance-inspiring writing prompts
  • Simple plug-and-play templates that don't sound formulaic (because sometimes, we need a little help to move through blank-screen-freeze) 
  • Lifetime access
  • ASL interpretation + transcript (because accessibility matters)
Words matter. Let’s go.

The price  goes from $25 → $97 on Monday, February 16th at 11:59pm ET

This class is for you if:

  • You’re so tired of sounding generic... when you KNOW your work is anything but!

  • You’ve been showing up with heart, but the response feels quieter than you hoped

  • You know your work changes lives — but the words to describe it just keep eluding you

  • You’ve tried other copy classes — and walked away feeling like your voice got lost in someone else’s formula. 

You won’t just walk away with “theory.” You’ll leave with copy that’s already written — and a process that feels like something you’ll actually want to return to.

Students say...

“This was easily worth $5K.” 

— @maiabcommunicationsorceress

“A true masterclass in all sense of the word.”

—@amaratmacoaching

Scroll down for even more love notes from students who took this class.

(We have too many to even put on this page!)

You don’t need a bigger following.

Or to get ahead of the algorithm.
Or a strategy to go viral.

(I promise.)

You need words that sound like you — and make your people stop, feel, and say: “That’s it.”

And before the class is even over, you’ll be writing copy that does exactly that.

SIGN ME UP!

The price  goes from $25 → $97 on Monday, February 16th at 11:59pm ET

Frequently Asked Questions:

More praise for this course

Last thing...

I'll be the first copywriting teacher to tell you: you don't need this class, because copywriting isn’t everything.

You can sell a lot and help a lot of people with less than perfect words.

But... the truth is, your words are powerful. They can travel around the world in seconds. They can inspire, move, and heal.

Learning to use that power with care and intention? Very worthwhile.

Let me show you how. 

 See you inside.

Get in the workshop

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