Hey… is your copy actually specific?

Let me put it this way. Are you getting comments like:

• “Ummm, did you install a camera in my brain??”
• “This is the third time this week you’ve read my mind. RUDE!??!?”
• “You dragged me and I’m grateful — take my money!”  

If not, let's talk.

Because when your copy feels like "mind-reading," it does one powerful thing: it makes your reader feel seen. And here's the thing:

👉 People DON'T buy when they’re impressed.
👉 They DO buy when they feel seen and understood.

That’s what specific copywriting accomplishes.

I’ve taught this method to tens of thousands of creative entrepreneurs — through my book, a top-20 marketing podcast, and most importantly, in THIS very class — which nearly 6,000 people have taken.

This is one of my most-loved classes. Because it simply works.

And I'll how you can make it work for you, too.

Let's talk about the #1 thing that trips people up when it comes to writing specific copy. 

I hear the following constantly:

“But Simone… my work is too intuitive.”
“I have so many passions, I can’t narrow it down.”
“I work with all kinds of people — how am I supposed to write copy that captures THAT??”

And listen — I get it. Your work is nonlinear. Your clients are diverse. Your process isn’t easily packaged. (Same here, honestly.)

But here’s the thing: just because your work is expansive... doesn’t mean your copy has to be vague.

It just means your copy needs to be grounded — in real moments of your life, and the real thoughts and feelings you experience.

Because the best copy doesn’t sound like a “business” speaking to the “masses.” It sounds like a real human being talking to another real human being. Like we’re already in a conversation — and you just happened to write it down.

To create that kind of felt connection, you don’t need to pin yourself to a niche, or guess your “ideal client’s” income bracket, weekend hobby, or coffee order. (bleghhhh!) What you do need is to speak from your own human truths — your lived experience, the subtleties of your perspectives, the colors of your vision. That's what becomes a mirror. 

That's the specificity that lands with people somatically. 

Specificity is NOT actually a “narrowing down” — but going deeper in.

Okay, maybe you’re wondering: “Wait… are my own truths even relevant when I’m trying to sell a professional service?”

Totally fair. But here’s the truth:

People don’t connect to polish.
They connect to presence.

People aren’t moved by “strategic messaging.”
They’re moved by honesty.

Your humanity is the bridge to all that. It’s what makes someone lean in, feel safe, and say: “Oh… you get it.”

Even if:

• your work is hard to define...
• your process is mystical, multidisciplinary, or ever-evolving...
• your "Right People" are impossible to categorize...

...you can still write words that make someone say: “Wow. You just described something I didn’t even have words for. I need this.”

That’s what this class is for. Let me show you how.

Once you know how to write from that place, everything changes.

Your words stop sounding like “marketing,” and start sounding like a real human conversation — one the right people can’t help but lean into.

My human-first, connection-based approach to copy has helped over 25,000 entrepreneurs write in a way that feels alive — more like them, more ease-filled… and therefore, actually sustainable.

Whether you’re a teacher, a justice-minded coach, a rebellious spiritual practitioner, an artist, or someone whose work refuses to fit into any tidy category… this class will show you how to write copy that:

• feels like a quiet truth in a loud room — and people listen

• honors your multifaceted self (instead of flattening it)

• speaks to the people who’ve been waiting for you — and turns curiosity into clarity and "yes"

What you'll learn in my class:

In this 2-hour workshop, I'll guide you through five powerful ways to shift how you write:

• The Zone of Knowing — how to drop into that flow state where resonant, brilliant words pour out of you — even when your brain’s like, “I have no idea how to talk about what I do!"
  
• The Three Clarifying Questions — annoyingly effective prompts that turn fuzzy writing into holy-crap-did-you-read-my-diary kind of copy.
• The Tiny Transformations Method — my favorite move for making people want your offer — without having to shout "Buy this! Buy this! Buy this!"
  
• The Keys to Connective Marketing — the surprising truth about why even heartfelt, genuine copy can fall flat — and how to write in a way that lands in the body and builds real trust.

And I’m going to teach it all in a way you’ve probably never seen before — a way that makes sense to your brain and actually sinks into your nervous system.

Even if most copywriting “rules” bum out your soul and make your head hurt.

(As an ADHD brain who has trouble with most "rules" and "frameworks," this is important to me!)

a screenshot from the class!

Meet your guide: me! 

Hi (again), I’m Simone Grace Seol.

One of my clients once described me as “like Ram Dass if he were a young Asian woman pretending to be a marketing coach.” I loved that so much, I’m running with it. 😁

For years, I’ve been teaching tens of thousands of soulful, socially-conscious, and creative weirdos how to sell with integrity, nuance, and depth.

My body of work is widely quoted, referenced and taught. I've been invited all over the world to teach, both virtually and in person — not because my work is flashy, but because it helps people to connect to their own truth and bigness.

I dance in the liminal spaces between decolonial practice, ancestral spirituality, creative expression, and commerce — all in service of liberating your unique life force.

If you’re ready to opt out of outdated, transactional marketing, and build a business that makes your soul sing — which also feels like a natural extension of how you care for your community and express your values — I’m your girl.

What you get:

• The full class replay
• All the class slides
• The Book of Prompts: a treasure trove of resonance-inspiring writing prompts
• Simple plug-and-play templates that don't sound formulaic (because sometimes, we need a little help to move through blank-screen-freeze) 
• Lifetime access
• ASL interpretation + transcript (because accessibility matters)

This class is for you if:

• You’re so tired of sounding generic... when you KNOW your work is anything but!

• You’ve been showing up with heart, but the response feels quieter than you hoped

• You know your work changes lives — but the words to describe it just keep eluding you

• You’ve tried other copy classes — and walked away feeling like your voice got lost in someone else’s formula. 

You won’t just walk away with “theory.” You’ll leave with copy that’s already written — and a process that feels like something you’ll actually want to return to.

Students say...

“This was easily worth $5K.” 

— @maiabcommunicationsorceress

“A true masterclass in all sense of the word.”

—@amaratmacoaching

Scroll down for even more love notes from students who took this class.

(We have too many to even put on this page!)

You don’t need a bigger following.

Or to get ahead of the algorithm.
Or a strategy to go viral.

(Phew.)

You need words that sound like you — and make your people stop, feel, and say: “That’s it.”

And before the class is even over, you’ll be writing copy that does exactly that.

More praise for this course

Last thing...

I'll be the first copywriting teacher to tell you: you don't need this class, because copywriting isn’t everything.

You don’t need to be perfect at it to have a healthy, thriving business.

But... the truth is, your words are powerful. They can travel around the world in seconds. They can inspire, move, and heal.

Learning to use that power with care and intention?
Very worthwhile.

Let me show you how. 

 See you inside.